Germany is the largest technology market in Europe, accounting for 24.5% of all technology purchases in the region. By comparison the UK is 17.3% and France is 15.6% (Germany Trade & Invest).
Cloud Expo Europe takes place in Frankfurt, the epicentre of Germany’s technology and finance industries.
The forecast is bright:
- More enterprise companies are adopting cloud technology. There was a 46% increase in investment and spending in the German cloud market between 2013-2014 (Experton Group, 2013).
- Germany’s cloud market will grow to be worth over 18 billion euros by 2017 (Experton Group, 2013).
- Driven by new federal data security guidelines and regulations both mittlestand and enterprise organisations are now embracing flexible and scalable cloud solutions on a huge scale.
- Combined with government support for the Internet of Things, Digital Transformation and Big Data, Germany is one of the most lucrative and exciting places for the cloud industry in Europe.