What is Digital Commerce?
Digital commerce is the convergence of digital marketing and sales, allowing the consumer to purchase irrespective of the digital channel they engage with.
This technique merges the elements that trigger a transaction in the first place, so without it, a marketing plan could fall at the first hurdle.
“There was a time when marketing and selling were two distinct disciplines. In many cases, digital merges these two into a single, continuous activity from initial awareness, through engagement, conversion, transaction and repeat purchase. Marketers can now tie spending to revenue.
In fact, it’s becoming a mandate.”
Jake Sorofman, Vice President of Research at Gartner.
Who will be Exhibiting?
- Ecommerce platforms
- Discovery commerce platforms (social media)
- Digital marketing solutions
- Commerce platforms
- Customer Data Platforms (CDP’s)
- Data analytic solutions
- Marketing automation tools
If you have any questions, want to register your interest, see our floorplan, or discuss options then please get in touch below.