The LEGO Group has made a conscious decision to heavily invest in upping their game in digital product development, putting new digital innovations into the hands of kids and families, but also LEGO partners and internal colleagues, to inspire physical play and spark new ideas.

In this talk, Nils will share the story of the LEGO Group’s current journey of building a product-led digital organization, the challenges they faced (and still face), key learnings along the way, and some of the exciting digital and hybrid innovations that emerged in recent months as a result of this effort.